Are you running a psychotherapy or counselling practice and struggling to reach potential clients? Do you have a website? Is it working for your business or does it simply sit there as a ‘shop front’ on the internet?
As a psychotherapist, I built up my practice from nothing to being full for nearly 2 years largely by learning how to make a website that worked for my clients. Some of this was complex, some of this was relatively simple and can be easily imparted through training.
Today over 85% of customers will turn to Google in order to find local services. When it comes to counselling and psychotherapy, this number is no doubt higher, as people appreciate the privacy that such a search offers them. Getting your website to appear in people’s search results is the art of SEO, or Search Engine Optimization.
For many therapists, having a website feels like a tedious obligation that ultimately doesn’t seem to pay off in any noticeable way. To really adapt into today’s world we need to see our website as our own digital manifestation; it is how you appear online and should carry with it the same commitment that you invest into your real world self. This doesn’t mean days and months in front of your computer, but it does mean that you start to see it as a key tool with which you begin (and continue) dialogue with your clients.
This full day course is aimed at any private therapist either running a local business or looking to do so. We will cover the following key issues:
- How clients find your website on the internet
- How to take control of your website
- How to write content that gets found on the internet
- How to make your site useful to your potential clients
|Course Title||Build Your Private Practice through Your Website|
|Dates||21st of May 2016. New dates to be added soon.|
|Where||The Corner House, 45 Southwick Street, Southwick, West Sussex|
|Cost||£100 per participant / Early Bird booking cost of £85|